How DaaS is redefining scalability in business | Aug19 Newsletter
With so many colours in the rainbow, why limit your business to dull black and white printing? Research tells us that colour has numerous psychological benefits when it comes to printing internal and external business documents. Understanding when to use colours and for which audience can ultimately help your brand engage with your clients on a deeper level and evoke the right responses.
Why is this the case? Think about how many advertisements and marketing items we're exposed to on a daily basis. With so many competing messages, it makes sense that our eyes are drawn to vibrant colours.
Building your brand
Beyond simply standing out and the visual appeal, colour can also help build an identity for your company by making your brand more recognisable. Picture some of the biggest brands in the world and the first colour that comes to mind for each - the iconic golden arches of McDonald’s, the red and white of Coca-Cola, the blue and white of Facebook.
Once you've settled on your brand's colour or colours of choice, use them consistently across all marketing collateral so customers establish the connection with your brand and remember it. However, be careful which colours you choose - certain colours, and even the names of certain colours, can lead to negative perceptions among different audiences.
Pairing colour with audience
Whether you're printing internal documents with the objective of driving some form of action among your employees, or you're launching a new print-based advertising campaign, choosing the right colour for your audience is vital.